Sometimes, it seems like everything on the internet is designed to sell you something, doesn’t it? If you’re not careful, you could end up reading something that’s labelled as a “Review,” but really, it’s just trying to get you to click a link and buy a product. Today, we’re looking at how to determine if an article is a legitimate review, or if it’s an ad wearing the word review as a mask. We’ll show you what to look for when you’re searching for unbiased cosmetic reviews. When you’re done reading this article, you should have a few more tricks up your sleeve when comes to recognizing an ad. The NYT put out a quiz to see if you can spot an ad vs a legitimate post here. We suggest you take it. It’s… enlightening.
Unbiased Cosmetic Review Sites | Why Are There So Many Ads?
That’s simple – to trick you. Fake reviews prey on people who can’t tell the difference between adds and unbiased cosmetic reviews. They think you’ll see the word “review” and immediately trust whoever wrote it. They’ll say the product is the best thing they’ve ever seen and hope you’ll click the link and buy it. Why do they do it? Unfortunately, it works.
Unbiased Cosmetic Product Reviews | The Basics
Any legitimate review should give you some basic information such as:
- The Price – A real review should tell you how much the product costs, but it probably won’t be excited about the price. It’ll just state the cost in clear and certain terms. It may mention a possible deal, but unbiased reviews won’t use phrases like “buy now,” or “supplies are running out.”
- The Ingredients – Real reviews want to give you the best, most complete information possible. If you come across one that says the product is amazing without mentioning what’s in it, you should be suspicious as this is an indication that you’re not getting unbiased cosmetic reviews.
- Pros and Cons – It’s the cons we suggest you look for to find the unbiased cosmetic reviews. Adds won’t say anything negative about the product they’re “reviewing.” If you can find legitimate criticism about the product, be it the price, effectiveness, or the reviewer’s results, odds are you’re looking at a real review.
- Check The Bottom of The Page! – If it’s an add, the site is supposed to tell you so. Many of them do so at the bottom of the page in small or near-unreadable letters. If it doesn’t say it’s an ad, it’s possible you’re reading a legitimate unbiased review, but still be wary.
What to do When You See an Add Acting Like a Review
Regrettably, there’s not much you can do other than take note of it and move on. You can customize your internet searches to look for things that might bring up fewer adds (like searching for criticism of a product). Sometimes it seems like the ads are always one step ahead though. It’s likely that it will always be an uphill battle trying to avoid them. The best thing you can do is to do the best you can and stay educated about what tactics the advertisers are using this week.
While we’re on the subject, you may also want to check out the SkinCare Critic’s article about avoiding Skin Care Scams.